ZangZing was born into the photo sharing startup world of the early 2010's and eventually met its demise with the same cohort.
My main goal at ZangZing was increasing growth and engagement. I used a metrics driven approach to understand the conversions between different designs. Since there were multiple entry points between the front page, blog, and referral link, each had its own set of conversion factors to consider.
In 2011, using Mixpanel (itself a startup at the time) to drive design decisions was not widely adopted and I was able to use A/B testing to increase the conversion of some pages by over 300%.